Check before use
- Do not interpret trends and views as predictions of future performance.
- When comparing performance, match the same platform and aggregation criteria first.
- Materials are stored in the browser, so back up important information.
Material discovery and production direction
Check the original text of search trends and related articles for context, and research existing content in YouTube's public catalog. By organizing questions from your target audience and evidence to show directly in your material archive, you can manage the next direction of production.
Criteria for comparing performance
SNS performance analysis calculates the CSV you prepare in the browser. It doesn't fill in missing numbers with zeros and compares the number of views to the reactions you selected. The post date filter is based on the content's published date and does not reflect any increase in views during that period.
Recommended operation sequence
- Google search trends — Check Google search trends and related article sources by country and save them as creator material.
- Popular YouTube videos — Instantly view popular videos on YouTube by country, and compare views and posting dates.
- Creator idea library — Archive materials and production directions found in search trends and follow them to YouTube, TikTok, and Google research.
- Social media performance analysis — Analyze the number of views and reactions of your CSV and compare the next production direction with the median value by platform and content format.
File editing and calculations are handled by the browser. YouTube listings and search trends send your selected country to our servers to request public data. Check the data sources and scope of support for each tool and use the results.